|1: Thermochromic ink-Option has created graphics that change as they are subjected to colder temperature. The thermochromic screen ink is colored at typical on-hill temperature so at room temperature certain parts of the graphic disappear only to reappear on-hill.
2: New Graphic Technique-Our new graphic printing techniques combine different forms of textures into single graphics for that extra pop on the sales floor. 3: Pro models- Option is offering a new pro model for BC’s own Chris Dufficy featured in 3 sizes with flat kick nose and tails. The Mendenhall pro model is now offered in 141, 146 and 149 cm models to compliment the existing decks.
4: Women’s bindings-Following up the success of our men’s binding program, the women’s program is hot on its heels for 06-07.
5: New Core for High-end Boards- The Flight II cores raises the bar by introducing a new wood species designed to keep the weight down but increase the strength and performance.